Turn What You Know
Into What You're Known For
Helping health and wellness brands & leaders exploit their greatest assets through strategic storytelling
“Your success isn’t built on what you do—it’s built on how clearly people understand what you do and trust it."
--Shari kingston creator of brand your breakthrough
I’m Shari Kingston, founder of Brand Your Breakthrough and a leader in telling the stories and shaping the narrative of wellness & lifestyle brands.
20+ years of experience. I'm a professional writer, best-selling health author, Emmy-nominated producer, health researcher, thought-leadership branding expert, and content strategist.
CLIENTS: New York Times Best Selling Authors, Olympic Coaches, Nationally Recognized Doctors, TV Show Hosts, Entrepreneurs, CEOs, Educators, Non-Profits, and Individuals
Turn your experience, expertise, and breakthroughs into the reason you are irreplaceable and hard to ignore in your industry.
Past Clients
Are you struggling telling your story or gaining the
thought-leadership authority you know your brand or expertise deserves?
"I'm trying to talk about too many things to too many audiences."
"I lack established trust in the marketplace."
"I'm unfocused!" "My team is unfocused."
"I lack established trust in the marketplace."
"I don't know how to use my content to elevate my brand."
"I don't have a core central message or clear brand voice."
"I don't know what my ideal customer wants from me!"
"I'm not sure what problem I solve...really."
"I don't know how to differentiate myself from my competitors."
"I know I need a content strategy, but where do I start?"
Brand Your Breakthrough™ helps you become well known and highly trusted—online and offline. Helping you overcome your struggles, overwhelm, and challenges with telling your story and creating your thought-leadership brand.
Brand marketing isn’t what it used to be.
You can’t sit around hoping someone else tells your story anymore. The “get media attention and call it a day” playbook? Dead.
Now YOU are the media.
Which means—you need something worth saying. And a way to say it that actually lands.
That’s why companies like Google, Chime, USAA, and Notion aren’t just hiring marketers…they’re hiring storytellers.
Experts whose entire job is to take what the company knows, believes, and builds—and turn it into something people get, trust, and remember. These experts are seasoned writers, editors, producers and people who understand how to tell a story.
Because attention isn’t grabbed anymore. It’s earned.
And the brands winning right now?
They’re not louder.
They’re clearer. They’re more human.
They know how to tell a story that actually sticks in the minds and even hearts of their audiences.
At Brand Your Breakthrough, we do this by helping you develop a clear thought-leadership brand and content strategy that communicates your story, defines your positioning in the marketplace, elevates your visibility and credibility, and turns your expertise, ideas, and reputation into meaningful growth and opportunity. We help you by training you or your team, consulting you on what to do next, and even rolling up our sleeves and helping you create it every step of the way.
Think you don’t need a thought-leadership brand or content strategy? You already have one. Successful or not. Your brand is your reputation and your story—what people think, say, and assume about you.
The risk is letting that reputation and story develop haphazardly—by default. Thinking "more" content is better when "clarity" and intention is better.
We help you shape your brand and story with intention—so it reflects your truth and deliberately attracts the right audience, trust, and opportunities that matter most.
How we can work together
Lou Mancini, Former CEO of GNC and Brookstone
"Shari is an expert on how to communicate wellness and create a unique brand around it even in a crowded landscape. She helps new and seasoned leaders find paths to better brand stories and how to elevate your reputation in the industry."