The Power of Stories:
Stories Start Movements
Tell the right story clearly—and spark action, loyalty, even a movement. Stay vague or sound like everyone else, and your audience says no—or forgets you.
I’m Shari Kingston, a fractional strategic storyteller and head of communications & brand growth for health, wellness, and purpose-led organizations, experts, and nonprofits.
I help you clarify & harness the power of story to communicate your purpose, grow your brand, increase your visibility, and get your audience to take action.
I have 20+ years of experience in the health, wellness & nonprofit industry. I'm an award-winning writer, best-selling author, Emmy-nominated storyteller, and health researcher who finds the compelling stories hiding in plain sight—and turns them into attention, trust, and action.
CLIENTS: New York Times Best-Selling Authors, Olympic Coaches, Nationally Recognized Doctors, TV Show Hosts, Entrepreneurs, CEOs, Founders, Educators, Non-Profits, and Experts.
Emmy Nominated Producer
8 Telly Awards
WINNER
#1
Best-selling Author
“Your success isn’t built on what you do—it’s built on how clearly people understand what you do and trust it."
--Shari kingston
How we can work together
How do you use stories & clearer messaging to grow your organization?
The Story-to-Sale Framework
I have created a three-part system that transforms the stories inside your business and organization into clearer messaging, greater visibility, stronger connections, increased thought-leadership, and measurable action. I help you with 1, 2, or 3 or all of the systems.
1. The Storytelling
Discover and craft the stories & messaging that make your brand meaningful and memorable. These stories help position your organization in the market. We uncover the ideas, experiences, breakthroughs, values, customer transformations, and points of view that differentiate your brand. Then we shape them into clear, compelling stories that communicate what you stand for, why your work matters, and why your audience should care. I also help you create "Story Bites" for your brand or mission. Story Bites are short, memorable ways to explain what you do, whom you help, and why it matters—so people quickly “get you” in conversations, sales, emails, and everyday moments. I help you tell stories and clarify messaging so you win hearts and minds, while gaining new customers.
2. Story Visibility
Share your stories & crystal clear messaging where the right people can discover, remember, and trust you. We turn your core stories into content, thought leadership, communications, social media, PR, and visibility opportunities that build recognition and keep your brand top of mind. Every channel works together to carry a consistent message (through stories & clear messaging) into the world, growing your reputation and audience.
3. StorySelling
We use those stories & clear messaging to generate leads, conversions, and meaningful action. We use stories to point your audience to a desired action or lead generation. We also strategically integrate stories into your marketing, offers, sales conversations, and customer journey—helping your audience see themselves in the outcome, understand the value of what you provide, and feel motivated to buy, join, donate, book, or take the next step.
Discover your stories & clear messaging.
Share your stories. Turn your stories & clear messaging into action.
Gina & Rodman: TV Show Hosts, Flower Farmers & Purpose-Led Entrepreneurs
"...After working with Shari, we felt reinvigorated to unfold our movement in a way that honored each of our unique stories, messages and gifts..."